In the age of the iPad and YouTube Kids, it can be hard to keep kids’ attention with the same simple, non-interactive toys like the LEGOs of old. The problem isn’t that kids have suddenly stopped caring about physical creativity, but that they have trouble seeing the value in physical creativity that doesn’t interact with their still-budding digital lives.
Nintendo had just that dynamic in mind with its Labo peripheral construction kit for the Nintendo Switch, which brilliantly marries the need for modern digital integration and the simple joy of creative, physical construction.
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